YOU CALL IT GREED

The installation „You Call It Greed“ was realized in May 2021 in the Red Carpet Showroom of the Karlsplatz underground station in Vienna.

Several oversized spools form a closed system in which a central one slowly winds the threads of the others onto itself. The movement is barely perceptible—concealed within the rhythm of daily life. Commuters pass by on their way to work or home, following the pulse of routine, unaware that something around them is gradually changing.

Over time, the transformation becomes visible: the smaller spools continually lose their thread, while the central one expands, quietly and steadily. The mechanism operates almost silently, its motion masked by the city’s constant noise. Only after days does the shift become undeniable—one spool thriving at the expense of the others, until their threads are gone.

The work unfolds as a silent metaphor for imbalance and accumulation, for systems that consume and concentrate while appearing calm on the surface. It exposes the invisible dynamics of loss—the way depletion can occur unnoticed, within the familiar flow of life.What seems static is in fact a slow, irreversible process.

After two weeks, the installation reached its conclusion: the peripheral spools stood empty, their threads entirely absorbed by the center. Nothing resets, nothing renews. The system exhausts itself, leaving a physical trace of what was taken and transferred—a quiet image of greed, fulfilled and spent.